Course Information

Advance Digital Marketing Course Duration: 25 Hours Classes & 25 Hours Assignments + 50 Hours Internship Program

Advance Digital Marketing Course Training Timings: Week days 1-2 Hours per day (or) Weekends: 2-3 Hours per day

Advance Digital Marketing Course Training Method: Online/Classroom Training

Advance Digital Marketing Course Training Study Material: Soft Copy


What is Digital Marketing?

Digital Marketing is a web strategy used for marketing of services and products through online channels to reach consumers. The primary focus is raising awareness, increase web traffic, reach relevant audience and increase sales through various digital channels.

Hence a strong digital marketing plan can help to tap the interest of visitors and convert them into visitors. Search engine, social media, email are the primary mode to leverage digital marketing.

Why should you take Digital Marketing course? 

  • Industry oriented 
  • Future ready
  • Easy to learn
  • Huge Surging demand in Job market

 Why MaxMunus Is One Of The Top Training Institute?

  • Industry expert faculties with near to a decade of industry experience
  • Most updated curriculum with latest trends
  • Our training is based on real time projects examples, strategy and planning.
  • Assignment based training
  • 100% Placement Assistance
  • Work on live projects and gain hands on experience.
  • Come as trainee, move out as professionals
  • Life time assistance after completion of the course

Who are you?

  • Working Professional
  • Student/ Job Seeker
  • House wife
  • Entrepreneur

 No matter who you are, Digital Marketing can skyrocket your career!

Course Curriculum

Module 1: Introducing Digital Marketing Certifiation Course 

In this module, the trainees will be enlightened about the basic fundamentals of marketing and how digital marketing is gaining prominence with each passing day. It includes a brief session on difference between traditional and digital marketing along with precise explanation about lead and other modules of digital marketing. The module includes competition analysis tools and case studies on understanding customers.

  • What is Digital Marketing
  • How Digital Marketing Can help you?
  • Traditional marketing VS Digital marketing
  • Inbound VS Outbound Marketing
  • Future of Digital Marketing
  • Developing Digital marketing Strategies
  • Understanding the Modules
  • Competitive Analysis
  • Understanding Competitive Analysis Tools
  • Assignment-Understanding business mindset

Module 2: Website requirements and planning

Planning your website in the right way is the entry to success in the digital world. In this module you’ll be taught how to design and plan your website what are basic requisites of planning a website that matters to business success.

  • Understanding Domain & Hosting
  • Understanding content management system
  • Wordpress
  • Understanding creating categories, tags, pages and posts
  • Selecting themes, Plugins, widgets
  • Publishing on Wordpress

Module 3: Search Engine Optimization Certification Course

Getting your website to the top of Google Search Engine is primary way to draw visitors to your website. There’s a popular saying “the best place to hide a dead body is the second page of Google because nobody goes to the second page. In this module we will teach you how to leverage and understand the various Google’s ranking algorithms and bring your website to the top of Google Search engine.

  • All about search engine 
  • How search engine works
  • On page optimization
  • Introduction to keywords
  • Long tail Keywords, LSI
  • Keyword research tool
  • On-page Optimizing your webpage
  • Off-page optimization
  • Link building
  • What is Page Rank, Domain Authority, Page Authority
  • Dofollow and Nofollow links
  • Types of links
  • Link Building strategies
  • Forum posting
  • Blog commenting
  • Directory submissions
  • Article submissions
  • Blog submissions
  • PDF submissions
  • PR submission
  • What is Local SEO for business?
  • Understanding SEO algorithms and SEO tools
  • What is think link opportunity?
  • Google Webmaster (Search Console tool)
  • Sitemap and robot.txt
  • Practical- Assignment of Live Client Project

Module 4: Social Media Marketing Certification Course

Social Media Marketing is one of the strongest ways to do digital marketing; it’s the process to use social media channels to promote your products and services. In this module we will teach you how to create great social media profiles using Facebook, Linkedin, Twitter, Instagram and YouTube, etc. and run advertisements on this channel to get potential customer details.

  • Social media channels and their differences
  • Introduction to Facebook Marketing
  • Profile VS Page VS Groups
  • Creating business page
  • Optimizing your business page
  • What is Edge rank algorithm?
  • How to get leads from groups
  • Facebook Advertisement (Live Project)
  • Facebook remarketing through Pixels
  • Creating Audience in Ads
  • Twitter marketing with Tweetdeck tool
  • Introducing Linkedin Ads
  • Social Media Management Tools
  • Online Reputation Management

Module 5: Web Analytics Certification Course

Tracking and monitoring your website traffic is crucial to understand your marketing performance. In this module we will be teaching you how to use one of the most popular tools from Google i.e. Google Analytics. Later to the completion of the course you’ll be eligible to apply for Google Analytics certifications.

  • Google Analytics Dashboards
  • Acquisition
  • Audience
  • Behavior
  • Conversion
  • Goals Setting
  • Admin Panel

Module 6: Search Engine Marketing Certification Course

It’s is one of the in-demand marketing strategy that uses paid methods to display ads to the targeted audience. Strategies like video Ads, Display Ads, Remarketing Ads and Pay-per-Click Ads are major ways to leverage search engine marketing. Students will be eligible to apply for relevant Google certifications after the completion of the module.

  • Where does Ads appear?
  • Benefits of using Adwords
  • Understanding the Adwords Structure
  • Running PPC Ads
  • Online Display Advertisements
  • Introducing Shopping, Video, Universal Ads
  • Understanding quality score 
  • Creating AD group
  • Selecting target audience
  • Bid Settings
  • Remarketing 

Module 7: Content Marketing

One of the most highly paiddigital marketing job profile. In this module we will teaching you how to understand your customer and ways to craft right message for them at the right time. Students can apply for Hubspot content marketing certification after the competition of the course.

  • Why Content Marketing?
  • Understanding Buyers Persona
  • Understand Buyers Journey
  • Marketing Funnel
  • Mapping Content to the Funnel
  • Different Types of Content
  • Practical Assignment

Module 8: Email Marketing

Email marketing is one of the most common types of the marketing in industries now and helps business to generate traffic, improve branding and get customers in a cost-effective manner. In this module, we will be teaching you different ways to get the most out of your email marketing campaigns and how to use popular email marketing platforms.

  • Introducing Email Marketing
  • Popular Email Marketing Tools
  • Writing Great Emails
  • How to Write Great Subject-lines that Converts?
  • Tips to Land Your Email into the Inbox
  • Understanding Drip Campaigns
  • A/B Testing
  • Practical Practice
Digital Marketing Internship

Tools Covered

SEO Tools

Keyword Planner Tools

Competitive Intelligence Tools

Analytics Tools



Digital Marketing Training Review

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