Digital Marketing Course

Digital Marketing training, Digital Marketing Course

MaxMunus's Digital Marketing training is designed to help you to learn how to use dozens of proven digital marketing strategies to improve your brand identity and grow your brand's audience. After the successful completion of Digital Marketing training you will master the SEO skills both On Page and Off Page. You will master Social Media Marketing, Web Analytics, Search Engine Marketing, Content Marketing, Email Marketing and  more.

  • You will learn how to use dozens of proven digital marketing strategies
  • You will improve your brand identity and grow your brand's audience
  • You will learn how to use all of the most popular social media platforms to grow your business
  • You will grow your email list, website traffic, subscriber count, and social media following
  • You will see tangible results by taking action throughout the entire course
  • You will increase conversions and sales with real world techniques
  • 100% Job Assistance
  • Resume Preparation
  • Mock Interviews
Digital Marketing Course

Course Information

Digital Marketing Course Duration: 25 Hours Classes & 25 Hours Assignments

Digital Marketing Course Training Timings: Week days 1-2 Hours per day (or) Weekends: 2-3 Hours per day

Digital Marketing Course Training Method: Online/Classroom Training

Digital Marketing Course Training Study Material: Soft Copy

Course Curriculum

Module 1: Introducing Digital Marketing

  • What is Digital Marketing
  • How Digital Marketing Can help you?
  • Traditional marketing VS Digital marketing
  • Inbound VS Outbound Marketing
  • Future of Digital Marketing
  • Developing Digital marketing Strategies
  • Understanding the Modules
  • Competitive Analysis
  • Understanding Competitive Analysis Tools
  • Assignment-Understanding business mindset

Module 2: Website requirements and planning

  • Understanding Domain & Hosting
  • Understanding content management system
  • Wordpress
  • Understanding creating categories, tags, pages and posts
  • Selecting themes, Plugins, widgets
  • Publishing on Wordpress

Module 3: Search Engine Optimization

  • All about search engine 
  • How search engine works
  • On page optimization
  • Introduction to keywords
  • Long tail Keywords, LSI
  • Keyword research tool
  • On-page Optimizing your webpage
  • Off-page optimization
  • Link building
  • What is Page Rank, Domain Authority, Page Authority
  • Dofollow and Nofollow links
  • Types of links
  • Link Building strategies
  • Forum posting
  • Blog commenting
  • Directory submissions
  • Article submissions
  • Blog submissions
  • PDF submissions
  • PR submission
  • What is Local SEO for business?
  • Understanding SEO algorithms and SEO tools
  • What is think link opportunity?
  • Google Webmaster (Search Console tool)
  • Sitemap and robot.txt
  • Practical- Assignment of Live Client Project

Module 4: Social Media Marketing

  • Social media channels and their differences
  • Introduction to Facebook Marketing
  • Profile VS Page VS Groups
  • Creating business page
  • Optimizing your business page
  • What is Edge rank algorithm?
  • How to get leads from groups
  • Facebook Advertisement (Live Project)
  • Facebook remarketing through Pixels
  • Creating Audience in Ads
  • Twitter marketing with Tweetdeck tool
  • Introducing Linkedin Ads
  • Social Media Management Tools
  • Online Reputation Management

Module 5: Web Analytics

  • Google Analytics Dashboards
  • Acquisition
  • Audience
  • Behavior
  • Conversion
  • Goals Setting
  • Admin Panel

Module 6: Search Engine Marketing

  • Where does Ads appear?
  • Benefits of using Adwords
  • Understanding the Adwords Structure
  • Running PPC Ads
  • Online Display Advertisements
  • Introducing Shopping, Video, Universal Ads
  • Understanding quality score 
  • Creating AD group
  • Selecting target audience
  • Bid Settings
  • Remarketing 

Module 7: Content Marketing

  • Why Content Marketing?
  • Understanding Buyers Persona
  • Understand Buyers Journey
  • Marketing Funnel
  • Mapping Content to the Funnel
  • Different Types of Content
  • Practical Assignment

Module 8: Email Marketing

  • Introducing Email Marketing
  • Popular Email Marketing Tools
  • Writing Great Emails
  • How to Write Great Subject-lines that Converts?
  • Tips to Land Your Email into the Inbox
  • Understanding Drip Campaigns
  • A/B Testing
  • Practical Practice

Key Features

Training conducted by Industry professionals.
Hands-on training on live wordpress websites.
Google Adwords credit
Facebook Ads credit
Industry based case studies, doubt solving forum to interact with faculties.

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