Digital Marketing Course

Digital Marketing Training

                                                  Review MaxMunus

What Will You Learn?

  • You will learn how to use dozens of proven digital marketing strategies
  • You will improve your brand identity and grow your brand's audience
  • You will learn how to use all of the most popular social media platforms to grow your business
  • You will grow your email list, website traffic, subscriber count, and social media following
  • You will see tangible results by taking action throughout the entire course
  • You will increase conversions and sales with real world techniques
 

Training Deliverables

  • Lifetime access to Latest Content
  • Hands-on Projects and Assignments
  • 24X7 Trainer's Support on Discussion Forum
  • Google and Microsoft Certification Exam Help

Course Curriculum

Module 1: Introduction to Digital Marketing

  • How Online Marketing works
  • Customer Engagement Metrics
  • Understand the "See Think Do" Framework
  • Case Study walk-through and Identification and setting the work plan for Live project
  • Develop a working website by adding theme, plug-ins, webpages etc.
  • Define website monetization plan
  • Setup AdSense on the web platform
  • Understand Acquisition channels and conversation metric

Module 2: Google Analytics

  • What is Digital Analytics?
  • Understand the Web Analytics Process
  • Google Analytics
  • Google Tag Manager
  • Google Data Studio
  • Understand how Google Analytics, Google Tag Manager and Google Data Studio can be used for better understanding of Consumer Behavior

Module 3: SEO – On Page Optimization

  • Understand the major functions of a Search Engine
  • What is SEO and its need?
  • How to find/choose relevant keywords
  • Using tools and competitor analysis to find the keywords to optimize the website
  • On Page Optimization

Module 4: SEO – Off Page Optimization

  • What is the Page Rank? How do you increase this?
  • Off page optimization
  • Advanced SEO Concepts
  • Structured Data
  • Local SEO
  • Semantic Mark-up

Module 5: PPC Marketing

  • What is Online Advertising?
  • Why Pay Per Click (PPC)?
  • Types of Online Advertising : Search, Display, Shopping, Video and Retargeting
  • Keyword Research
  • Search Campaign - Creation and Optimization
  • Monitoring a campaign - Quality Score for keywords & CTR for keywords, Ad copies

Module 6: PPC & Video Marketing

  • Why Display Ads? Isn’t search enough
  • What are the different Ad formats
  • Display Campaign Creation in AdWords and Finding your target audience

Video Marketing

  • YouTube Channel Creation and Growth
  • Video Campaign Creation in AdWords
  • Using YouTube videos to redirect traffic to your website
  • YouTube video analytics
Module 7: Social Media Marketing
  • Social media advantages & other touchpoints
  • Selling on social media and content formats.
  • Facebook
  • Instagram
  • LinkedIn Marketing
  • Twitter Marketing and Ads
  • Pinterest Marketing
  • Content Marketing
  • Tools used in content marketing
  • Content creation and curation tools
  • Content automation tools

Module 8: Email Marketing advantages

  • How to create a Email Marketing list
  • Using Mailchimp
  • How to develop an email list
  • How to write engaging emails?
  • Content writing and A/B testing
  • Drip E-mail Marketing
  • How to deal with domain black list?
  • Mobile Marketing
  • Why your Website should be mobile friendly
  • Responsive v/s Separate mobile portal
  • Mobile site vs App
  • Getting listed on app stores and App Store Optimization(ASO)
  • How to Promote your App
  • How to Monetize your App

Module 9: Affiliate Marketing

  • What is Affiliate Marketing 
  • The Different Commission Structures Involved
  • Best Practices in setting up an Affiliate Program
  • Different type of Affiliates with examples
  • Tracking and Attribution Models
  • Establishing an Affiliate Network for your website
  • How to Sign Up Affiliates for your website
  • Setting up your own Affiliate Program

Module 10: Lead Marketing & Growth Hacking

  • What is lead generation? And different methods
  • Best practices in setting up a lead management system
  • How to nurture leads? Case Studies.
  • Strategies to convert leads into users of your platform
  • Growth Management
  • What is Growth Hacking?
  • The problem that Growth Hacking solves

Key Features

  • Training conducted by Industry professionals.
  • Hands-on training on live wordpress websites.
  • Google Adwords credit
  • Facebook Ads credit
  • Industry based case studies, doubt solving forum to interact with faculties.

Video

Reviews

I gained a lot of useful information on digital marketing. It is a great course and i am learning more than I imagined. OUTSTANDING.

Ketan Shah- Digital Marketing

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