Digital Marketing Course

Digital Marketing Course

What Will You Learn?

  • You will learn how to use dozens of proven digital marketing strategies
  • You will improve your brand identity and grow your brand's audience
  • You will learn how to use all of the most popular social media platforms to grow your business
  • You will grow your email list, website traffic, subscriber count, and social media following
  • You will see tangible results by taking action throughout the entire course
  • You will increase conversions and sales with real world techniques

Course Information

Digital Marketing Course Duration: 25 Hours Classes & 25 Hours Assignments

Digital Marketing Course Training Timings: Week days 1-2 Hours per day (or) Weekends: 2-3 Hours per day

Digital Marketing Course Training Method: Online/Classroom Training

Digital Marketing Course Training Study Material: Soft Copy

Course Curriculum

Module 1: Introducing Digital Marketing

  • What is Digital Marketing
  • How Digital Marketing Can help you?
  • Traditional marketing VS Digital marketing
  • Inbound VS Outbound Marketing
  • Future of Digital Marketing
  • Developing Digital marketing Strategies
  • Understanding the Modules
  • Competitive Analysis
  • Understanding Competitive Analysis Tools
  • Assignment-Understanding business mindset

Module 2: Website requirements and planning

  • Understanding Domain & Hosting
  • Understanding content management system
  • Wordpress
  • Understanding creating categories, tags, pages and posts
  • Selecting themes, Plugins, widgets
  • Publishing on Wordpress

Module 3: Search Engine Optimization

  • All about search engine 
  • How search engine works
  • On page optimization
  • Introduction to keywords
  • Long tail Keywords, LSI
  • Keyword research tool
  • On-page Optimizing your webpage
  • Off-page optimization
  • Link building
  • What is Page Rank, Domain Authority, Page Authority
  • Dofollow and Nofollow links
  • Types of links
  • Link Building strategies
  • Forum posting
  • Blog commenting
  • Directory submissions
  • Article submissions
  • Blog submissions
  • PDF submissions
  • PR submission
  • What is Local SEO for business?
  • Understanding SEO algorithms and SEO tools
  • What is think link opportunity?
  • Google Webmaster (Search Console tool)
  • Sitemap and robot.txt
  • Practical- Assignment of Live Client Project

Module 4: Social Media Marketing

  • Social media channels and their differences
  • Introduction to Facebook Marketing
  • Profile VS Page VS Groups
  • Creating business page
  • Optimizing your business page
  • What is Edge rank algorithm?
  • How to get leads from groups
  • Facebook Advertisement (Live Project)
  • Facebook remarketing through Pixels
  • Creating Audience in Ads
  • Twitter marketing with Tweetdeck tool
  • Introducing Linkedin Ads
  • Social Media Management Tools
  • Online Reputation Management

Module 5: Web Analytics

  • Google Analytics Dashboards
  • Acquisition
  • Audience
  • Behavior
  • Conversion
  • Goals Setting
  • Admin Panel

Module 6: Search Engine Marketing

  • Where does Ads appear?
  • Benefits of using Adwords
  • Understanding the Adwords Structure
  • Running PPC Ads
  • Online Display Advertisements
  • Introducing Shopping, Video, Universal Ads
  • Understanding quality score 
  • Creating AD group
  • Selecting target audience
  • Bid Settings
  • Remarketing 

Module 7: Content Marketing

  • Why Content Marketing?
  • Understanding Buyers Persona
  • Understand Buyers Journey
  • Marketing Funnel
  • Mapping Content to the Funnel
  • Different Types of Content
  • Practical Assignment

Module 8: Email Marketing

  • Introducing Email Marketing
  • Popular Email Marketing Tools
  • Writing Great Emails
  • How to Write Great Subject-lines that Converts?
  • Tips to Land Your Email into the Inbox
  • Understanding Drip Campaigns
  • A/B Testing
  • Practical Practice

Key Features

Training conducted by Industry professionals.
Hands-on training on live wordpress websites.
Google Adwords credit
Facebook Ads credit
Industry based case studies, doubt solving forum to interact with faculties.

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