Digital Marketing Course Bangalore

Course Content

Module 1: Introducing Digital Marketing Certifiation Course

In this module, the trainees will be enlightened about the basic fundamentals of marketing and how digital marketing is gaining prominence with each passing day. It includes a brief session on difference between traditional and digital marketing along with precise explanation about lead and other modules of digital marketing. The module includes competition analysis tools and case studies on understanding customers.

What is Digital Marketing

How Digital Marketing Can help you?

Traditional marketing VS Digital marketing

Inbound VS Outbound Marketing

Future of Digital Marketing

Developing Digital marketing Strategies

Understanding the Modules

Competitive Analysis

Understanding Competitive Analysis Tools

Assignment-Understanding business mindset

Module 2: Website requirements and planning

Planning your website in the right way is the entry to success in the digital world. In this module you’ll be taught how to design and plan your website what are basic requisites of planning a website that matters to business success.

Understanding Domain & Hosting

Understanding content management system

Wordpress

Understanding creating categories, tags, pages and posts

Selecting themes, Plugins, widgets

Publishing on Wordpress

Module 3: Search Engine Optimization Certification Course

Getting your website to the top of Google Search Engine is primary way to draw visitors to your website. There’s a popular saying “the best place to hide a dead body is the second page of Google because nobody goes to the second page. In this module we will teach you how to leverage and understand the various Google’s ranking algorithms and bring your website to the top of Google Search engine.

All about search engine 

How search engine works

On page optimization

Introduction to keywords

Long tail Keywords, LSI

Keyword research tool

On-page Optimizing your webpage

Off-page optimization

Link building

What is Page Rank, Domain Authority, Page Authority

Dofollow and Nofollow links

Types of links

Link Building strategies

Forum posting

Blog commenting

Directory submissions

Article submissions

Blog submissions

PDF submissions

PR submission

What is Local SEO for business?

Understanding SEO algorithms and SEO tools

What is think link opportunity?

Google Webmaster (Search Console tool)

Sitemap and robot.txt

Practical- Assignment of Live Client Project

Module 4: Social Media Marketing Certification Course

Social Media Marketing is one of the strongest ways to do digital marketing; it’s the process to use social media channels to promote your products and services. In this module we will teach you how to create great social media profiles using Facebook, Linkedin, Twitter, Instagram and YouTube, etc. and run advertisements on this channel to get potential customer details.

Social media channels and their differences

Introduction to Facebook Marketing

Profile VS Page VS Groups

Creating business page

Optimizing your business page

What is Edge rank algorithm?

How to get leads from groups

Facebook Advertisement (Live Project)

Facebook remarketing through Pixels

Creating Audience in Ads

Twitter marketing with Tweetdeck tool

Introducing Linkedin Ads

Social Media Management Tools

Online Reputation Management

Module 5: Web Analytics Certification Course

Tracking and monitoring your website traffic is crucial to understand your marketing performance. In this module we will be teaching you how to use one of the most popular tools from Google i.e. Google Analytics. Later to the completion of the course you’ll be eligible to apply for Google Analytics certifications.

Google Analytics Dashboards

Acquisition

Audience

Behavior

Conversion

Goals Setting

Admin Panel

Module 6: Search Engine Marketing Certification Course

It’s is one of the in-demand marketing strategy that uses paid methods to display ads to the targeted audience. Strategies like video Ads, Display Ads, Remarketing Ads and Pay-per-Click Ads are major ways to leverage search engine marketing. Students will be eligible to apply for relevant Google certifications after the completion of the module.

Where does Ads appear?

Benefits of using Adwords

Understanding the Adwords Structure

Running PPC Ads

Online Display Advertisements

Introducing Shopping, Video, Universal Ads

Understanding quality score 

Creating AD group

Selecting target audience

Bid Settings

Remarketing 

Module 7: Content Marketing

One of the most highly paid digital marketing job profile. In this module we will teaching you how to understand your customer and ways to craft right message for them at the right time. Students can apply for Hubspot content marketing certification after the competition of the course.

Why Content Marketing?

Understanding Buyers Persona

Understand Buyers Journey

Marketing Funnel

Mapping Content to the Funnel

Different Types of Content

Practical Assignment

Module 8: Email Marketing

Email marketing is one of the most common types of the marketing in industries now and helps business to generate traffic, improve branding and get customers in a cost-effective manner. In this module, we will be teaching you different ways to get the most out of your email marketing campaigns and how to use popular email marketing platforms.

Introducing Email Marketing

Popular Email Marketing Tools

Writing Great Emails

How to Write Great Subject-lines that Converts?

Tips to Land Your Email into the Inbox

Understanding Drip Campaigns

A/B Testing

Practical Practice

Tools Covered

Reviews

Request For Demo